Why INFLUX 🪐?

👉🏼 This newsletter is about YOU

About your voice, your growth, and your everyday struggles as a knowledge worker.

There are thousands of courses, books and workshops on communication, storytelling and influence. A lot of it is helpful. Some of it can feel disconnected, or narrow, focused on the solution instead of trying to solve the real problem: lack of influence on others.

Here’s an alternative. You can start with this weekly newsletter, where I’ll share stories and tools on how to grow your abilities to communicate effectively by using storytelling.

The name of this newsletter is a tribute to all of us.

INFLUX 🪐

I chose the name INFLUX 🪐 for a coupe of reasons.

First, because the word influx is closely related to influence, my topic of interest. Influence and influx come from the same etymology, which is to flow, to be moved or to move something else.

According to those weird people from the Middle Ages, humans acted the way they acted because of how the planets moved. I know.

Eventually, the word influence was used to explain that —still strange— correlation between someTHING or someONE, and the behavior it caused in others.

There’s another reason I chose this name, and it is has to do with change. Influx doesn't directly mean change, but an influx cause change by bringing new elements into a system or environment.

And, overall, do we live in times of change OR WHAT. Good old Charles Dickens opened A Tale of Two Cities with this very famous quote:

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair.

Things are changing (fast), and we could gain a lot by being good at managing change, both personally and organizational change.